Publisher: Health Adm Press, Pages: 495, Date: 2009-12-21
ISBN-10 : 156793336X, Rar'd PDF 1.7 MB's Full
Description:
Healthcare marketing has not only come of age; it has also risen to a new level of prominence. Increased competition has driven healthcare providers to better understand the market in which they operate, their customers, and their customers motivations.
Marketing is now a recognized and established function in many healthcare organizations. This book introduces healthcare leaders to the concepts they need to understand to plan and launch an effective marketing initiative. It provides a comprehensive view of the marketing process, from evaluating market needs to developing a marketing campaign to evaluating marketing efforts.
This edition discusses recent developments in healthcare that are affecting the marketing of health services, as well as contemporary marketing approaches.
Download Link
Description:
Healthcare marketing has not only come of age; it has also risen to a new level of prominence. Increased competition has driven healthcare providers to better understand the market in which they operate, their customers, and their customers motivations.
Marketing is now a recognized and established function in many healthcare organizations. This book introduces healthcare leaders to the concepts they need to understand to plan and launch an effective marketing initiative. It provides a comprehensive view of the marketing process, from evaluating market needs to developing a marketing campaign to evaluating marketing efforts.
This edition discusses recent developments in healthcare that are affecting the marketing of health services, as well as contemporary marketing approaches.
Download Link
