Inside the Mind of the Shopper: The Science of Retailing

By Herb Sorensen
Publisher: Wharton School Publishing
Number Of Pages: 256
Publication Date: 2009-05-16
ISBN-10 / ASIN: 0137126859

Description:
How Today's Shoppers Really Think, Behave, and Buy: Breakthrough Insights for Creating High-Profit Retail Experiences! "Inside the Mind of the Shopper is the preeminent handbook for any marketer or retailer seeking to understand why people do what they do when they shop.

Armed with the knowledge in this book, marketers and retailers can work together to predict how shoppers will respond (or not!) to package and label design, selling messages, shelf plans, and the entire retail space." --Matt Ohligschlager, Senior Manager, Consumer and Market Knowledge, Procter & Gamble "From his 40 years of observing shoppers, Herb Sorensen has given us the gift of understanding shoppers. Now, we clearly see that the store layouts merchants want are not what shoppers want. On the ground, managers THINK they know their shoppers, but anyone who follows Herb's handbook on shopper insights will know them a lot better." --Joel Rubinson, Chief Research Officer, The Advertising Research Foundation Today, improving the effectiveness of the retail experience is no longer an option: It's a matter of survival--and nobody knows more about doing that than Herb Sorensen. That's because Sorensen understands your customer's in-store behavior better than anyone else on earth. Now, drawing on microscopic analysis of millions of shopping trips, Sorensen reveals exactly what your customers are thinking, why they behave as they do, and how to reshape stores to deliver truly remarkable results. You'll discover how to drive more profit from the "quick trip"...the three "moments of truth" in every shopping event...customer "migration patterns" within the store...and how to use "active retailing" to place products precisely where they'll do best. Author's Notes and Acknowledgments xv About the Author xxi Preface: Rethinking Retail 1 Introduction: Twenty Million Opportunities to Buy 5 Part I: Active Retailing 23 Chapter 1: The Quick Trip: Eighty Percent of Shopper Time Is Wasted 25 Chapter 2: Three Moments of Truth and Three Currencies 47 Chapter 3: In-Store Migration Patterns: Where Shoppers Go and What They Do 69 Chapter 4: Active Retailing: Putting Products into the Path of Shoppers 97 Chapter 5: Brands, Retailers, and Shoppers: Why the Long Tail Is Wagging the Dog 113 Part II: Going Deeper into the Shopper's Mind 131 Chapter 6: The Quick-Trip Paradox: An Interview with Unilever's Mike Twitty 133 Chapter 7: Integrating Online and Offline Retailing: An Interview with Professors Peter Fader (The Wharton School) and Wendy Moe (University of Maryland) 147 Chapter 8: Multicultural Retailing: An Interview with Emil Morales, Executive Vice President of TNS Multicultural 161 Chapter 9: Insights into Action: A Retailer Responds: An Interview with Mark Heckman of Marsh Supermarkets 179 Part III: Conclusions 189 Chapter 10: The Internet Goes Shopping 191 Chapter 11: Game-Changing Retail: A Manifesto 199 Part IV: Appendix 205 Appendix: Views on the World of Shoppers, Retailers, and Brands 207 Index 213

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Introducing Morphology

Cambridge Introductions to Language and Linguistics
By: Rochelle Lieber
publisher: Cambridge University Press
Date : 2010, PDF 13.3 Mb

Morphology is the study of how words are put together. A lively introduction to the subject, this textbook is intended for undergraduates with relatively little background in linguistics. Providing data from a wide variety of languages, it includes hands-on activities such as 'challenge boxes', designed to encourage students to gather their own data and analyse it, work with data on websites, perform simple experiments, and discuss topics with each other.

There is also an extensive introduction to the terms and concepts necessary for analysing words. Topics such as the mental lexicon, derivation, compounding, inflection, morphological typology, productivity, and the interface of morphology with syntax and phonology expose students to the whole scope of the field. Unlike other textbooks it anticipates the question 'Is it a real word?' and tackles it head on by looking at the distinction between dictionaries and the mental lexicon.

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Processing of High-Temperature Superconductors at High Strain

By: A.G. Mamalis, D. E. Manolakos, A. Szalay, G. Pantazopoulos
Publisher: CRC Press
Date : 2000 pages: 261
PDF 11 Mb

The discovery of high-temperature superconductivity [1986] by Bendnorz and Müller in the La-BA-Cu-O system resulted in very extensive research work about the discovery and synthesis of other high-temperature superconductors, such as Y-BA-Cu-O and Bi-Sr-Ca-Cu-O.

These new superconducting materials, possessing superconductivity above liquid nitrogen boiling point, are used in many engineering applications, from electronic sensors to rotating electrical generators and from nanometer-scale thin films to kilometer-long wires and coils.

Therefore, design and net-shape manufacturing of superconducting components, starting from the initial synthesized powders, is now of utmost industrial importance.This book is primarily focused on the bulk-fabrication techniques of high-temperature ceramic superconducting components, especially on the combination of dynamic powder-consolidation and subsequent deformation processing.

The properties of these ceramics, which are difficult-to-form materials by applying conventional techniques, are combined for the net-shape manufacturing of such components for the construction of HTS devices. However, very important topics such as superconducting structures, chemical synthesis, film fabrication and characterization techniques are also reviewed to provide a complete, comprehensive view of superconductors engineering.

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Computer Networking: A Top-Down Approach, 5th Edition

By: James F. Kurose, Keith W. Ross
Publisher: Addison Wesley
Date: 2009 pages: 886
DJVU 21 Mb

Certain data-communication protocols hog the spotlight, but all of them have a lot in common. Computer Networking: A Top-Down Approach Featuring the Internet explains the engineering problems that are inherent in communicating digital information from point to point. The top-down approach mentioned in the subtitle means that the book starts at the top of the protocol stack--at the application layer--and works its way down through the other layers, until it reaches bare wire. The authors, for the most part, shun the well-known seven-layer Open Systems Interconnection (OSI) protocol stack in favor of their own five-layer (application, transport, network, link, and physical) model. It's an effective approach that helps clear away some of the hand waving traditionally associated with the more obtuse layers in the OSI model. The approach is definitely theoretical--don't look here for instructions on configuring Windows 2000 or a Cisco router--but it's relevant to reality, and should help anyone who needs to understand networking as a programmer, system architect, or even administration guru. The treatment of the network layer, at which routing takes place, is typical of the overall style. In discussing routing, authors James Kurose and Keith Ross explain (by way of lots of clear, definition-packed text) what routing protocols need to do: find the best route to a destination. Then they present the mathematics that determine the best path, show some code that implements those algorithms, and illustrate the logic by using excellent conceptual diagrams. Real-life implementations of the algorithms--including Internet Protocol (both IPv4 and IPv6) and several popular IP routing protocols--help you to make the transition from pure theory to networking technologies. --David Wall

KEY BENEFIT: An emphasis on application-layer paradigms and application programming interfaces, encourages a lively, hands-on experience with protocols and networking concepts.

KEY TOPICS: Computer Networks and the Internet; Application Layer; Transport Layer; Network Layer; Link Layer and LANs; Wireless and Mobile Networks; Multimedia Networking; Security in Computer Networks; Network Management; New discussions of VPN, IPsec, VLAN and updated technology treatment.

MARKET: A useful reference for computer networking professionals.

Topics covered: The theory behind data networks, with thorough discussion of the problems that are posed at each level (the application layer gets plenty of attention). For each layer, there's academic coverage of networking problems and solutions, followed by discussion of real technologies. Special sections deal with network security and transmission of digital multimedia.

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Electricity Market Reforms: Economics and Policy Challenges

By Lev S. Belyaev Publisher: Springer
Number Of Pages: 252
Publication Date: 2010-10-21
ISBN-10 / ASIN: 1441956115

Description:
With the global demand for energy skyrocketing, over the past twenty years many countries have restructured their electric power industries, typically moving from a regulated monopoly to a competitive market structure. The results of these reforms vary significantly from country to country depending on the market organization model and national conditions. This book examines the restructuring in both developed and developing nations, with particular focus on the United States, Great Britain, China, and Russia, and addresses the problems arising from these transitions. The book also contains a comprehensive analysis of different electricity market models and their compatibility with the properties of electric power systems and country conditions.

As the most thorough and up to date analysis of the theory and practical experience of electricity deregulation, this book is a must-read for academics, students and researchers with an interest in electric power industry restructuring. It also has direct relevance for engineers, regulators and other decision makers in companies and governmental agencies concerned with energy issues.

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Measuring Supply Management's Budget Effects

By Anna Quitt Publisher: Gabler
Number Of Pages: 250
Publication Date: 2010-03-01
ISBN-10 / ASIN: 3834921106
ISBN-13 / EAN: 9783834921109

Description:
Despite its strategic focus, supply management has not yet gained due recognition for its value contribution since it can still not reliably show its effects on the corporate bottom line. Based on practice-oriented and practice-relevant research methods. Anna Quitt, therefore, designs an integrated process for measuring supply management's budget effects and develops Return or Spend as an innovative financial effectiveness indicator.

She shows that transparent savings measurement needs to start with supply management's budgeting integration to overcome current measurement deficiencies and to establish supply management as an equal business partner.

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International Handbook of Student Experience in Elementary and Secondary School

By D. Thiessen
Publisher: Springer
Number Of Pages: 928
Publication Date: 2007-03-12
ISBN-10 / ASIN: 1402033664
ISBN-13 / EAN: 9781402033667

 Description:
The International Handbook of Student Experience in Elementary and Secondary School is the first handbook of its kind to be published. It brings together in a single volume the groundbreaking work of scholars who have conducted studies of student experiences of school in Afghanistan, Australia, Canada, England, Ghana, Ireland, Pakistan, and the United States.

Drawing extensively on students interpretations of their experiences in school as expressed in their own words, chapter authors offer insights into how students conceptualize and approach school, how students understand and address the ongoing social opportunities for and challenges in working with other students and teachers, and the multiple ways in which students shape and contribute to school improvement.

The individual chapters are framed by an opening chapter, which provides background on, bases of, and trends in research on students experiences of school, and a final chapter, which uses the interpretive framework translation provides to explore how researching students experiences of school challenges those involved to translate the qualitative research methods they use, the terms they evoke to describe and define students experiences of schools, and, in fact, themselves as researchers.

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Principles and Standards for School Mathematics

By NCTM
Publisher: National Council of Teachers of Mathematics
Number Of Pages: 402
Publication Date: 2000
ISBN-10 / ASIN: 0873534808
ISBN-13 / EAN: 9780873534802

Description:

Natl Council of Teachers of Mathematics, Reston, VA, 2000. Soft Cover. First edition, VG+ lg. format, 402pp, color illustrated text is bright, clean and fresh-in NF cond.

This book has a reasonable basic outlook, which includes such things as emphasis on conceptual understanding, discovery and empathic discussion rather than drill and teacher-authority. But on the whole the book is very poorly written. For one thing, virtually everything it says is completely vacuous, as one can see by inverting the trivial statements that it makes. Consider for example the following passage:

"By learning problem solving in mathematics, students should acquire ways of thinking, habits of persistence and curiosity, and confidence in unfamiliar situations that will serve them well outside the mathematics classroom. In everyday life and in the workplace, being a good problem solver can lead to great advantages."

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Handbook of Counseling Psychology

By Steven D. Brown, Robert W. Lent
Publisher: Wiley Number Of Pages: 639
Publication Date: 2008-03-14
ISBN-10 / ASIN: 0470096225
ISBN-13 / EAN: 9780470096222
Binding: Hardcover

Description:

This new edition of the best known and only comprehensive reference covering counseling in clinical and educational settings is completely updated and revised, with chapters by leading figures in counseling psychology.

The Fourth Edition contains new chapters covering the most current information and important emerging professional trends including:

APA ethical standards
Managed care and prescription privileges
The growing use of technology in research, assessment, and counseling
The international growth of counseling psychology
Social justice issues
Positive psychology
Multicultural psychology
Counseling/supervision process and outcome
Vocational psychology
Prevention and development

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Survival Analysis: A Self-Learning Text

By: David G. Kleinbaum, Mitchel Klein
publisher: Springer
Date : 2005 pages: 606
PDF 3 Mb

An excellent introduction for all those coming to the subject for the first time. New material has been added to the second edition and the original six chapters have been modified. The previous edition sold 9500 copies world wide since its release in 1996. Based on numerous courses given by the author to students and researchers in the health sciences and is written with such readers in mind. Provides a "user-friendly" layout and includes numerous illustrations and exercises.
Written in such a way so as to enable readers learn directly without the assistance of a classroom instructor. Throughout, there is an emphasis on presenting each new topic backed by real examples of a survival analysis investigation, followed up with thorough analyses of real data sets.

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Survival Analysis: A Self-Learning Text (Statistics for Biology and Health) 

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Excellence in Innovation Management

By: Markus Sattler
publisher: Gabler Date : 2010 pages: 232
PDF 1.5 Mb

Innovation management is commonly understood as a central system and function of a firm's ability to keep up with developments in the market. Markus Sattler reviews the predictors of successful innovation management on firm level with a meta-analytic approach. His findings suggest that the role of knowledge management and an environment of learning are important success factors on which managers can have a substantial effect. Furthermore a clear managerial commitment to innovations and a sophisticated innovation process are further central predictors of a successful innovation management.

Common terms and phrases:
Competitor intelligence credibility interval explained variance meta-analysis random-effects models

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Excellent in Innovation Management

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Progress in Management Engineering

by: Lucas P. Gragg, Jan M. Cassell
publisher: Nova Science Pub Inc
Date : 2009 pages: 336
PDF 9.9 Mb

Management engineering is a new field, which is quickly becoming a specific branch of engineering that takes a comprehensive approach to management. The underlying assumption is that the organisation can be modelled as an interacting system, with cause-and-effect chains, feedback loops and other structures that behave like those in other systems.

Management engineering tools are used to make the system visible so that managers can understand it and guide it better. This book presents current research in this new field.

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Progress in Management Engineering (Business Issues, Competition and Entrepreneurship)

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Mosby's Review Questions&Answers For Veterinary Boards: Large Animal Medicine & Surgery (2nd ed)

By Paul Pratt Publisher: Mosby
Number Of Pages: 288 Date: 1997-10-01
ISBN-10 : 0815174667

The five volumes of Review Questions & Answers For Veterinary Boards contain over 8,000 multiple-choice questions covering nearly every aspect of veterinary medicine. The series includes volumes on Basic Sciences, Clinical Sciences, Small Animal Medicine and Surgery, Large Animal Medicine and Surgery, and Ancillary Topics. Large Animal Medicine and Surgery includes 1,615 questions, including 520 new questions, on anesthesiology; dental diseases; dermatology; equine cardiology; hematology; medical diseases of horses, cattle, pigs, sheep, and goats; neurology; ophthalmology; preventive medicine; surgical diseases of horses, cattle, and food animals; and theriogenology.

Rationales are included with correct answers so readers will be able to determine why an answer was correct and which areas require further study. Questions reflect those likely to appear on the NBE.

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Mosby's Review Questions & Answers For Veterinary Boards: Large Animal Medicine & Surgery

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Innovative Quick Response Programs in Logistics and Supply Chain Management

By T. C. Edwin Cheng, Tsan-Ming Choi,
Sp r | 2010 | ISBN: 3642043127
468 pages | PDF | 3,1 MB

Quick Response (QR) policy is a market-driven business strategy in which supply chain members work together to react quickly to volatile market demand. Nowadays, with advances in information technologies (such as RFID and ERP systems), new challenges and opportunities arise for the application of QR. This handbook explores QR extensively with a view to discovering innovative QR measures that can help tackle the observed and emerging challenges.

The book is organized into four parts, which include chapters on analytical modeling and analyses, information technologies, cases, reviews, and applications. This handbook provides new analytical and empirical results with valuable insights, which will not only help supply chain agents to better understand the latest applications of QR in business, but also help practitioners and researchers to know how to improve the effectiveness of QR using innovative methods.

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Innovative Quick Response Programs in Logistics and Supply Chain Management (International Handbooks on Information Systems)

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Theory of the Firm for Strategic Management: Economic Value Analysis

By Manuel Becerra
Camb ridge Univ ersity Press | 2009
ISBN: 0521681944 | 310 pages
PDF | 1,5 MB

Strategic decisions deal with the long-term direction of the firm and its main activities, usually the responsibility of the top managers in an organization. Because the firm is the critical unit of analysis in strategy, we need to define what firms are, how they create value, and what their organizational boundaries are in order to understand their overall performance. However, this must be done in a manner that is most useful for strategic analysis and decision making. In other words, we need a theory of the firm for business strategy.

Theory of the Firm for Strategic Management integrates and expands key existing theories, like transaction costs economics and the resource-based view, to develop a value-based theory of the firm. This provides a framework to show how firms can create value for customers and, at the same time, capture economic profits for their owners through business, corporate, international, and social strategies.

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The Law of Worldwide Value: Second Edition

By Samir Amin,
Publisher: Monthly Review Press
2010 | ISBN: 1583672338
PDF 160 pages | 10.1 MB

In this extensively revised and expanded edition of the 1978 classic, Samir Amin suggests new approaches to Marxian analysis of the crisis of the late capitalist system of generalized, financialized, and globalized oligopolies following on the financial collapse of 2008.

Considering that Marx's Capital—written before the emergence of imperialism as a decisive factor in capitalist accumulation—could provide no explanation for the persistent “underdevelopment” of the countries of the “global South,” Amin advances several important theoretical concepts extending traditional Marxian views of capitalist evolution. Most strikingly, he proposes adding to the model of reproduction in Volume II of Capital a Third Department of Production devoted to surplus absorption and explores the concept of “imperialist rent” by extending the Marxian "law of value" in the form of a new “law of globalized value.”

Amin sees the present crisis as a moment in the second long crisis of the capitalist system, dating from the early 1970s (the first long crisis, he maintains, lasted from 1873 until 1945). He sees no exit from repeatedcrises under capitalism except the descent into barbarism. The challenge is not to escape from the crisis of capitalism—a hopeless project—but to escape from capitalism in crisis. And Amin reasserts his historical optimism as to the socialist project, expecting a “second wave” of socialist attempts that will stem from the self-liberating efforts of the nations and peoples of the South and will lead to an awakening of the Northern popular classes to join the awakening of the global South. This book has an important place among the theoretical resources for anyone involved in the study of contemporary Marxian economic and political theory.

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Evolution of teaching and learning paradigms in intelligent environment

L. C. Jain, Debra K. Tedman
publisher: Springer, 2007

This book on the evolution of teaching and learning paradigms in intelligent environment presents the latest ideas pertaining to educational pedagogy. The following contents are included: Introduction to the Evolution of Teaching and Learning Paradigms; Why Designers cannot be Agnostic about Pedagogy: The Influence of Constructivist Thinking in Design of e-Learning for HE; Problem Based Learning in an E-learning environment - A Case Study at Griffith University School of Medicine; Education Ontologies Construction for Personalised Learning on the Web; Sequencing in Web-based Education; From Dungeons to Classrooms; The Development of an Approach to Learning within the Middle Schooling Paradigm; Data Mining in E-Learning; Data Mining of Virtual Campus Data; Authoring and Management Tools For Adaptive Educational Hypermedia Systems; Technology and Pedagogy - How to Learn Technique. This book is directed to teaching professionals of all disciplines.

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Evolution of Teaching and Learning Paradigms in Intelligent Environment (Studies in Computational Intelligence)

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